Doron Petersan, founder of “Sticky Fingers Sweets & Eats,” tells us about her rapidly growing, DC-based business. Peterson attracts customers, and won Food Network’s “Cupcake Wars” competition while adhering to vegan cooking principles. Watch the broadcast >>

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Doron Petersan knows a few things about baking cupcakes and creating vegan specialties and writing a cookbook and turning a bit of TV fame into entrepreneurial success. She shares her take on success and baked treats with Portfolio.com. Read more >>

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Ever since Carrie and Miranda enjoyed them on Sex and the City, cupcakes have been the "it" dessert. So what's a dairy-shunning vegan to do? Oh, just start her own vegan bakery, go on to win Cupcake Wars (twice!) and then write a book. At least, that was Doron Petersan's solution, whose Sticky Fingers' Sweets cookbook hit shelves earlier this winter. Read more here.

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Doron Petersen of Sticky Fingers Bakery stops by with sticky treats to talk about her new cookbook. Listen here.

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By Jenn Garbee Wed., Feb. 22 2012 at 8:00 AM

Depending on your willpower perspective, it's either the first day of Lent or national Margarita Day. Or who knows, it could be both if you make the vegan strawberry margarita cake -- or sure, Happy Hour cupcakes -- from the new baking book Sticky Finger's Sweets: 100 Super-Secret Vegan Recipes by Doron Petersan, owner of Sticky Fingers Bakery & Café in Washington D.C.

http://blogs.laweekly.com/squidink/2012/02/margarita_day_cake_sticky_fing.php

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By Kristine M. Kierzek, Special to the Journal Sentinel Feb. 21, 2012

Driven by a love of animals, Doron Petersan went vegan more than a decade ago.
But memories of her favorite treats haunted her. But this vegan wasn't about to let a lack of butter or eggs stop her.
"There was a real lack of decadent and tasty vegan baked goods at the time," Petersan said. "I realized a lot of the things we were missing could be made vegan, so I started experimenting."  Read more here:

http://www.jsonline.com/features/food/baking-up-vegan-delights-3j47nf7-139765793.html

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Photo: Melissa Nyman
Stylist and Decor: Jennifer Webb

I love Valentine’s day. Not for the reasons you might think. I mean,  I love a good gift as does anyone and I’m surely not one to pass up a glass of bubbly.

But my Valentine’s day lure is all about the chocolate. It’s seriously a chocolate holiday but instead of celebrating its presence, we eat it. And come on, it’s not like I need another excuse to enjoy more chocolate.  Read the rest of the article here:

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The readers have spoken! Sticky Fingers Sweets & Eats is the Best Vegan Restaurant in the Washington City Paper's 'Best Of DC 2012 Reader's Poll'. We were also voted as one of the top three in the 'Best Cupcake' category, and our amazing Cowvin Cookie was named 'Best Vegan Cookie' by the City Paper staff! Thanks to all who voted and made us 'Best of' for the 7th year in a row!

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When baking beauty Doron Petersan opened Sticky Fingers in 2002, she defied expectations by successfully combining the best of both worlds — desserts and veganism.

A decade later, we’re still running to the Columbia Heights shop for sticky buns and Cowvin cookies.

Read more here: http://www.dailycandy.com/washington-dc/article/119956/Vegan-Strawberry-Lemonade-Whoopie-Pie-Recipe

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By Photo Credit: Melissa Nyman

"Sticky Fingers' Sweets:  100 Super-Secret Vegan Recipes",  by Doron Petersan

sconesslide Savoring a yummy morning treat with our coffee is a weekend ritual, but we just can’t imagine scarfing down French toast or doughnuts anytime soon. Ever since we OD'd on Valentine’s Day chocolate (and candy hearts, and cookies, and cupcakes), our bodies have been craving something totally pure and healthy, instead of our normal indulgences. But since we don't think wholesome should have to equate to dry and cardboard-flavored, we consulted our friends at top-notch vegan bakery Sticky Fingers for a comforting seasonal breakfast option that would give us a natural high — not a sugar headache.  Read the rest here;
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By , Published:

Doron Petersan, Washington’s punk-rock queen of vegan cupcakes, did not go happily into The Land Without Meat. It happened almost unintentionally. Petersan, owner of Sticky Fingers Sweets & Eats in Columbia Heights, was in her early 20s, waiting tables in New York City as her aspirations of becoming an actor faded. There was more fun to be had in the chaos and camaraderie of restaurants, where she fell in love with food in a new way. But she still wasn’t sure what to do with her life.  Find out more here;

February 7http://www.washingtonpost.com/lifestyle/style/a-vegan-queens-cupcakes-take-the-crown/2012/01/30/gIQAL63kwQ_story.html

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By Posted on February 09, 2012 You don’t have to be a vegan to appreciate the sticky buns, cakes, muffins and other treats Sticky Fingers owner Doron Petersan creates in her dairy-free Columbia Heights bakery (1370 Park Road NW; 202-299-9700). The champion of the Food Network’s “Cupcake Wars” (she’s notched two wins in three appearances) shares 100 of her recipes in “Sticky Fingers’ Sweets” ($28, Avery). The busy baker (who, with her husband, recently adopted a son, 6-month old Ezra) took a coffee break with us.  Read more here;

http://www.expressnightout.com/2012/02/face-time-doron-petersan/

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02/10/2012 By Sylvia Carignan and

If high-pressure holidays are your thing, know this: You have about 72 hours left to lock in your Valentine’s Day plans. If you’re still scrambling, let this post be your guide:  http://www.washingtonpost.com/blogs/the-buzz/post/valentines-day-places-to-go-things-to-eat/2012/02/09/gIQApBJw3Q_blog.html

photo and recipe from Sticky Fingers here: http://www.washingtonpost.com/lifestyle/style/valentines-day-cupcake-recipes/2012/02/06/gIQAShAkwQ_gallery.html#photo=1

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As you may have seen this week, we've gone a little bit Valentine's Day crazy on BYT - but that's ok. And since Valentine's Day may as well be NATIONAL CUPCAKE DAY we decided early on, while planning our romantic coverage for this week, that we HAD TO DO A CUPCAKE STORY (and giveaway). Had to. So...(read more here!) http://www.brightestyoungthings.com/articles/dcs-best-cupcakes-for-valentines-day-a-giveaway.htm

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Brownie s’mores, cupcakes and more vegan desserts. Doron Petersan of Sticky Fingers Sweets & Eats in Washington D.C. and "Cupcake Wars" contender is known for her shockingly delicious vegan desserts. Here, she shares three recipes from her book, "Sticky Fingers' Sweets," that are good enough to convert any nonbeliever.  Read the recipes, here;

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