wedding cake, vegan baking, I thought it would be fun to give a description of what it's like to run our business. You know, a little insight into the day to day, the technical details of the book-keeping and analytics, operations, management, budgets and goals.  You're salivating, right? Nothing more delicious than pie charts and profit and loss statements.  Top that with some cash flow and a sprinkle of costing, yummmM!  How often do you think about the details behind the kitchen doors, the structure that we build upon and the employees that keep it together?  My guess is that once you bite into that sandwich, sip that shake, crush tat cupcake or dig into that donut you don't think about the details.  While it was severe sugar cravings that got me baking, it's the business details that keep me busier in a way that I've never imagined, and completely fascinated, in love, and thirsty for more.  What started out as simply offering food options that happened to be vegan has blossomed into a quest for more information, more knowledge, and more impressive options. Originally I thought; 'if we make sure that vegan counterparts taste as good as non-vegan, then surely folks will eat more vegan food, therefore reducing the suffering of animals everywhere'.  Yes, a business built with good intentions and a mission.  This is still the original mission and why we do what we do.  However, in the business world times are changing.  Simply having a reason, passion, and goal is not enough to keep it running and keep folks interested.  What I'm trying to say is that if you want to own a business that is ethically based, you better know how to run that business according to industry standards.

There are exactly one-cabillion apps available to measure stats, social interest, purchasing trends, and public perception, your inventory, who purchased with a visa card, demographics, and flavor trends. What has stayed pretty consistent is that if you are going to run a business that has staying power then it better offer something that people have constant interest in.  And in our case, it better taste good. Don't forget cash flow, book keeping, budgets, pricing, costing......